Safety Ally ("Ally", "we", "us", or "our") is committed to protecting your privacy. Because Ally is a live-saving emergency application, we handle highly sensitive data—including real-time location and physical safety status. We take that responsibility incredibly seriously.
By using the Ally app or website you agree to this policy. If you do not agree, please do not use our services.
a) Information you provide
- Name, phone number, and email address when you register.
- The details of emergency contacts you designate within the app to receive your SOS alerts.
- Profile details, medical notes (optional), and any content you submit through support channels.
b) Background & Live Location data
- Precise GPS Location: When you trigger an active SOS or intentionally share a Live Location session, we collect latitude, longitude, altitude, and accuracy data.
- Foreground Service Tracking: To guarantee your safety, Ally uses a persistent background service to track your location even when the app is closed or your phone is locked during an active emergency.
- Location is only transmitted to your designated contacts and relevant authorities during an active session.
c) Device & usage data
- Device identifiers, operating system version, and app version to ensure robust background processing.
- Crash logs and anonymised usage analytics to improve reliability during critical moments.
d) Sensor & hardware data
- Microphone access may be used for optional voice-trigger detection; audio is processed locally on your device and is never stored on our servers.
- Hardware button interactions (such as volume button presses for discreet SOS activation) are handled on-device.
- Provide, operate, and continuously maintain the reliability of the Ally safety platform.
- Dispatch SOS alerts and stream real-time map data to your emergency contacts.
- Personalise your experience, such as plotting relevant local resources (police, hospitals) on your map.
- Ensure background tracking services remain alive during critical emergencies to protect you.
- Communicate important updates, security notices, and platform announcements.
We do not sell your personal data to third parties. We do not use your location data for targeted advertising.
Ally's primary function is safety. To comply with strict App Store and Google Play guidelines regarding background location, we disclose the following:
- "Allow all the time" Access: Ally requires background location permissions to ensure that if you trigger an SOS and put your phone in your pocket, your location continues to update seamlessly.
- Foreground Service Notification: Whenever Ally is tracking your location in the background, a persistent notification will be visible on your device to ensure you are fully aware the tracking is active.
- You can revoke location permissions at any time through your device settings, though doing so will disable the app's core emergency capabilities.
We implement industry-standard safeguards including TLS encryption for all location telemetry in transit, and AES-256 encryption at rest. Because real-time tracking relies on isolated background threads, we ensure data transmitted from our services directly to your designated emergency contacts remains secure and tamper-proof.
- Account data is retained for as long as your account is active.
- Location history is retained only for a maximum of 30 days to assist with potential legal or safety investigations, after which it is permanently deleted.
- Anonymised analytics: up to 24 months.
Depending on your jurisdiction, you may have the right to:
- Access — request a copy of the personal data we hold about you.
- Deletion — request complete erasure of your account and historical GPS data.
- Withdraw consent — where processing is based on consent, you may withdraw it at any time (e.g., turning off background services).
To exercise any of these rights, email us at team@safetyally.app.
Ally is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have collected data from a child without appropriate parental consent, please contact us immediately.
Your data may be processed in countries other than your own. Where we transfer data outside your jurisdiction, we use appropriate safeguards such as Standard Contractual Clauses to ensure your data remains protected.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of Ally after changes take effect constitutes acceptance of the updated policy.
How to request deletion
- Send an email to team@safetyally.app from the email address associated with the account you want to delete.
- Use the subject line: REQUEST FOR ACCOUNT DELETION.
What gets deleted
We delete all data and activity associated with your Ally account, including:
- Account details — name, email address, and phone number.
- Emergency contacts and safety-circle data.
- Location history and SOS event logs.
Timeline & retention
We will permanently delete all your personal data within 14 working days of receiving and verifying your request.
If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your data, please reach out to our team:
team@safetyally.app